YOXI BRIEF

07/11/2010

For this project I shot most of the coverage/candids of cyclcists throughout the west side of LA. I got the call to shoot on Tuesday and was out filming at 5:30am Thursday.

The piece was produced in part by GOOD Magazine in association with YOXI and the goal was to help promote the use of bikes over motorized vehicles in urban areas. My filming took me from Brentwood to Santa Monica to Venice to Marina del Rey to Hollywood, and then BACK to Venice.

It was a great time and I hope to work on some more projects with GOOD in the future.

JW

YOXI Brief

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